Wen / Hu Li
from 1997's Prince, for many years, can not be said of domestic drama worked hard, there are some influential works.
However, the main idol for the young audience, but young people no longer the main viewing station groups, it is too more drama after the broadcast rating points lower absolute situation, which led directly to major television series on a similar exclusion. especially the did not dare not talk about a good return on investment, under the premise of broadcast platforms, start filming a drama.
cautious with the production company this year, compared broadcasters shift towards a positive attitude idol: Hunan Satellite TV Meteor Shower, still can not stop the producers sequel determination. In addition to Hunan Satellite TV, Anhui Satellite TV made drama Ministry of Home theater mm transfer?
Toupai boom behind
Now everyone go Hunan mode, all units are in the resurgence of customized drama, this is a direction, but the drama in the rise of Hunan TV set because of its entertainment units basis.
inevitable product of the TV market in the audience, the channel has also led to competition for scarce actors, so that now TV production costs, purchase costs are very high, in order to grab superior resources, TV stations have to find a new way, the transition could expand production of drama The new cast of resources and expansion of channels for viewing groups of young viewers.
11 years ago, broadcast real drama. But is such a very good work word of mouth, year performance ratings are not very good. play a white film director Zhang said the public has been idol too small to be see from broadcasting platform, and now the Therefore, we are willing to broadcast the film is mainly because a good environment, and the first to stir up the idols of the Hunan TV broadcast time selection is ten p.m. stalls, eat, drink this time is the young man home to turn on the TV after the end of time while self-play, custom play mode also solves the broadcast bottleneck, allowing product placement assured.
with variety shows and the introduction of opera audience, try to create drama after all, a realistic strategic considerations . than enduring variety show, Hunan Satellite TV was once a weakness, but the ten p.m. files Golden Eagle Broadcasting theater alone is an exception, this theater to broadcast such as My Naughty Prince Both TV's are more optimistic about the prospects of idol drama.
WU Yi, general manager of Huayi Brothers Television, said God, and now everyone is gone Hunan mode, all units are in the resurgence of customized drama, this is a direction But the drama in the rise of Hunan Satellite TV entertainment stand because it sets the foundation, a group of loyal audience, other stations can achieve this effect should be taken into account the specific circumstances of this station, because it involves the production body, ed broadcast system , audience targeting, and other factors.
As for other TV stations in the risk of idol dramas, Yin said that most domestic channels are very low brand awareness, the audience the favor of the platform is not very high degree, so sometimes follow suit also want a certain result. However, the original home-made drama business organization is not strong, if not launched several series of influential works, will also have the advantage of the platform used.
What is the idol drama
part in business operations, with a low-budget drama, filming short period, the extent of the use of advanced features of new media.
Although idol fast, but the concept has been the lack of clearly defined, such as popular style dress with social, artist idol for young people, delicate love scene as the main elements of the modern fashion drama is based on youth as the main object of the opera audience.
Yin believes that now the TV serials, urban drama campus drama is the theme of concepts such as more defined, not the type of definition, as these may be the idol drama, it may play the main theme of drama or education. He is the idol of young people understand the main theme, in a relaxed, romantic love as the main content, use idol rather than acting camp as the main actor, is crisp, lively, entertaining, with the growth characteristics of young people in drama. Drama and taste some of melodrama. relative aesthetic and unreal stories, giving dreamy feeling; third is a relatively fixed pattern, the frog prince is not Cinderella. And all the TV serials may only use new, more youthful, full of tension, the story concerns the growth and close to reality.
part in commercial operation, with a low-budget drama, filming short period, the extent of the use of advanced features of new media.
a lot of drama in promoting not only the network settings when the forums, communities, using the Internet distribution of music, stories, behind the scenes news, extensible, interactive space for many. Meanwhile, the TV idol dramas also made the draft of the platform provides a way out star, into the possibility of advertising will be bigger, there are many producers are willing to step in because there are advertisers to promote. It is understood that the total 1000 million, placement is to recover about a third of the cost; way is rough implant or
If only one or two good sense not to buy much, because the theater can not take the channels out of viewing people's risk of large-scale.
broadcast platform for the actual capacity, future preferences, the industry's understanding of different .
optimists, such as WU Yi believes that if it is good drama, television stations should be a great demand, otherwise they would not buy so many imported films, nothing is broadcast time slots are required, such as broadcast in the summer to arrange . pessimist such as Wang Hailin, said that the ideal future of the country idol should be only two or three broadcast platforms, and some terrestrial channels. because to buy movie or watching television ratings, and with the exception of Drama is mediocre, and some relatively poor, these will restrict the development of drama. hard to do it. is the common currency ratings, but ratings in the present system, young people are see the target population, coverage, reach and other data, such as KFC certainly hope that when released inside the ages of 15-24. Although made for Hunan TV criticism of idol drama, but it is, after all, did for young audiences series of products . watched the crowd of young people, advertisers will follow. are to do certain things. attempt to adjust the concept of procurement, specifically, multi-channel multi-station in the city under the theater, to achieve differentiation broadcast TV, the first difference from the audience began to crowd. He believes that the so-called drama is produced point of division, television ratings in the arrangements for the crowd from the theater by young people to read the play may not be the idol, even if the theater for young audiences and the audience for theater in the old broadcast at the same time with one play, but if done people-oriented differentiation, will earn ratings points. , the current market, the hugely popular local drama too, if only one or two good sense not to buy much, because the theater can not take the channels out of viewing people's risk of large-scale, at least to ensure that 2 to 3 months and can supply a continuous focus on broadcast, theater in order to form a is gradually improving but not aggressively forward. cities, between cities in Taiwan to try to do some custom play together.
market prospects over the benefits of competition can push as quickly as possible, perhaps the next two to three years, the production mode idol relative shape, but disorder will lead to homogeneity of the supply.
Although the market has now entered the drama are more high-profile TV profile, but can be homegrown television stations are few, and production companies Toupai passion for drama and no significant rise . industry generally believe that most of the TV drama are very cautious to buy, then if the production company to sell its own is certainly good trading losses, it is best to first determine the production company broadcast platform to himself as Cheng Zhifang betterfor production costs.
fact, for most of the production companies, their idol is not the type of good, so learn from Japanese and Korean models, the use of a drama co-produced widely used approach. Zhejiang, China Television Co., Ltd., general manager of strategy, said Zhao Yi-fang, profit margins of domestic drama is not, to go overseas distribution must be involved in foreign idols.
WU Yi said his idol was the first In 2007 he made I do not like the show or do other plays so easily. co-produced the biggest obstacle to national habits and cultural differences, need good regulation and integration, and to find a good theme, choose the right platform to play, play time. not high, good works can be produced, for the production company, must have a strong driving force to drive the company advances the original. Ministry is the start in January; another drama 'll never walk alone Although the drama is now broadcasting platform attitude towards change, but the drama market can be reversed, but also depends on the producer what kind of thinking, ways of doing this, and idol, the actor is the most easy to resolve. < br> If you do drama together, what will change in the market? this Yin said that excessive competition can promote the benefits of growth as soon as possible, perhaps the next two to three years, the production mode idol relative shape, but no order homogeneity of supply will lead to China's television for years is true, no matter what the TV can only be red for a while, interest is bound to saturation.
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